Fractional CMO for Fungi: Marketing Kickstart for Fungi Tech Innovators
Fractional CMO support to build your go-to-market playbook, set up core channels, and empower your first in-house hires.
Meet Your Marketing Partner
20+ Years of Experience
Senior marketing expert with leadership roles across industries, driving global go-to-market strategies with agile, dynamic execution and a proven ability to kick-start growth
Fungi Ecosystem Expert
Deeply immersed in the fungi ecosystem, Shiri maintains comprehensive knowledge of mycelium innovations and industry advancements. She founded a fungi community to share best practices and insights
Hands-on Mycelium Player
As an active grower and mycelium material experimenter, Shiri turns real-world challenges and passion into targeted marketing strategies for fungi innovators
Key Challenges Facing Small Businesses*
*Based on The state of small business marketing in 2024 research by SimpleTexting
Limited Budget
Every euro spent must deliver clear value, whether it’s on marketing, product development, or hiring. This constraint demands lean, cost-effective strategies that maximize ROI without compromising quality
Time Constraints
Juggling multiple roles and pressing deadlines, marketing initiatives must generate quick wins and tangible proof points that satisfy stakeholders and fuel further growth-while still laying the groundwork for long-term success
Finding the Right Channels
Breaking through crowded markets starts with pinpointing the right channels and audiences. Targeted go-to-market plans can boost campaign resonance, improve engagement, and ease the handoff to your in-house team
The ROI of Marketing for a Small Business
6.7X
Planning Power
Small businesses with a formal marketing plan are 6.7× more likely to report success, and 75% already start with one
48%
Smart Spend
Companies dedicating 6–10% of their budget to marketing see a 48% success rate, versus just 11% for those spending below 5%
63%
Growing Investment
63% of small businesses intend to increase marketing spend next year (Tech & HR: 80%; Finance: 76%), reflecting growing confidence in marketing’s impact
2.5X
Hybrid Expertise
Small businesses blending in-house marketing with external professional services report 2.5× more success—and 42% already use this hybrid model
How can I help?
1
Market Research & Go-to-Market Strategy
Identify your ideal customers through research and build a clear launch plan
2
Digital Strategy
Create a roadmap for your online presence and growth
3
Lead Generation & CRM Setup
Set up forms, funnels, and tools (e.g., HubSpot) to capture and
4
Email Marketing
Build and automate campaigns that nurture leads
5
Social Channels Management
Plan, post, and engage on LinkedIn, Twitter, Instagram, etc
6
Content & Collateral Creation
Develop blog posts, case studies, one-pagers, pitch decks, and datasheets.
7
Campaign Analytics
Measure performance and optimize for better ROI
8
Training & Workshops
Equip your team with hands-on marketing skills and best practices
9
Public Relations (PR)
Secure media coverage and position your brand as a thought leader.
10
Business Development
Identify partnerships, channels, and sales opportunities. I work with LinkedIn Sales Navigator and can assist in generating quality leads
Let's Get Started
Ready to elevate your fungi startup's marketing strategy? Schedule your initial strategy session with Shiri today and unlock transformative growth.
Book a call
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